Penticton chosen for Main Street Matters

Penticton knows Main Street Matters. The Okanagan community has been listed among the top 20 downtowns in North America to receive revitalization support from Benjamin Moore, as part of their Main Street Matters project.

“Penticton knows how important Main Street and local businesses are, and the City of Penticton thanks each and every person who took the time to cast a vote in support of our community,” said Acting Mayor Garry Litke. “This proves how important Downtown revitalization is to the community, and is a great example of what we can do when we work together.”

Downtown Penticton was among the 100 communities in North America in the running for the Benjamin Moore Main Street Matters project, a cross-continent initiative to revitalize communities. Consumers around the country were invited to cast their vote online for which 20 Main Streets should be revitalized of the more than 100 North American cities nominated at People were able to vote each day for their town to be part of the painting project. Voting began on May 16 and ended June 30, 2013. Benjamin Moore posted the list of finalists today.

“This is an incredible opportunity, and Downtown Penticton Association is thrilled to receive so much support from the community to get us in the top 20,” said Kerri Milton, Executive Director of the Downtown Penticton Association. “A big thank you goes to Downtown merchants and market vendors, who really rallied around the project. They went out of their way to spread the word and promote the contest.”

Benjamin Moore has indicated it will be working with each town over the next year for the Main Street Matters project, and will be enlisting the help of local retailers and painting contractors. Progress will be reported back about the projects on the website.