Service Announcement
Ho, ho, ho! The Santa Claus Parade is coming back to town – and applications are now open for organizations seeking to enter a float.
A highlight of the holiday season, the Santa Claus Parade brings thousands of people to downtown Penticton each year to enjoy festive floats, holiday cheer and the official Magic on Main Street light-up celebration. This year's event takes place on Sunday, Nov. 29, 2026.
Applications to participate in the parade will be accepted until Nov. 20, 2026. Entry forms and event details are available at penticton.ca/holidaymagic.
The City will once again be offering a free Park ‘n Ride shuttle service through BC Transit for this event. Additional details will be released closer to the event.