Magic on Main Street

Santa Claus Parade & Light Up

Ho, ho, ho! The countdown has begun for ‘Magic on Main Street,’ combining two family-favourite events into one extra-special evening that will ring in the festive season. The City has partnered with the Downtown Penticton Business Improvement Association to present the Santa Claus Parade and downtown Light Up as one major attraction.

When: Sunday, Dec. 3, 2023 
Santa Parade: 4:30 p.m. along Main Street, from White Avenue to Lakeshore Drive
Light Up: 6 p.m. at Gyro Park

The parade will involve dozens of floats, decorated with lights, cruising down Main Street. Families are encouraged to join the parade procession down to Gyro Park, which will be decked out with family-friendly activities, live music and a mini market, with a heated tent and outdoor patio heaters. The official Light Up reveal will take place at 6 p.m., with new light displays and surprises.

Free Park & Ride Service

The City is offering a free Park, Shop & Ride shuttle service through BC Transit between Cherry Lane Shopping Centre and the event site, operating on a continuous loop every half-hour. Park at Cherry Lane, shop and then ride downtown (from the stop outside The Bay, in the parking lot). More details in the links below! 

Food Drive Donations

Bring your food donations to the event to help fill a Big Steel Box container with items for the Salvation Army. Let's fill this container! See the list of food items below they're looking to collect. 

Big Steel Box

Road Closure Details

A section of Main Street will be temporarily closed to traffic on Sunday, Dec. 3, 2022, to allow for the Santa Claus Parade.  BC Transit will also be detouring some routes, with details to be announced on their website closer to the date.

Magic on Main

Seeking Volunteers

Entering a Float in the Parade

Registration is now closed for businesses and organizations interested in entering a float into the Santa Claus Parade. 

Sign the Waiver Online

Fill out the waiver form - for float participants

Have Questions?