Trade & Convention Centre

Booking a Conference, Trade Show or Convention?

• Contact Meet in Penticton

  Meet In Penticton can help point you in the right direction for your meetings of any size, conferences, conventions, incentive, trade shows or gathering.

  For more information on hosting Meetings & Conferences in Penticton, please contact Karen Davy at karen.davy@meetinpenticton.com or 250-276-2163.

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Understanding the Attached Hotel Project

• What's Happening & Latest Updates

  The City is exploring land use changes that could allow a future hotel attached to the PTCC, if and when the time is right. A hotel attached to the PTCC has long been identified as a key move to make Penticton more competitive in the convention market, supporting tourism and a vibrant year-round economy. 

  This work builds on the North Gateway Plan (adopted in 2022) to create a sports, events and cultural district on these lands. The North Gateway plan calls for 2,200 new residential units, 350+ new hotel rooms, commercial offerings, revitalized ice surfaces and re-imaged public open spaces and parks, connected to the waterfront and downtown.  

  This conversation is about land readiness, not approving a specific hotel. Any future hotel proposal would go through a full public process and approvals.

  Latest Updates 

  Penticton City Council will consider next steps related to a potential hotel attached to the Penticton Trade and Convention Centre (PTCC) at its July 14, 2026 meeting. What does this mean? Read this July 10, 2026 announcement to learn more. 

• Why is an attached hotel being considered?

  Large scale conference and convention organizers often require or strongly prefer an attached headquarter hotel for logistics and walkability. Without it, the PTCC can be screened out early, limiting its ability to attract many national/corporate events and shoulder/off-season business. Most convention facilities that we compete with for these events have attached hotels. 

  The convention business in Penticton has an estimated annual economic impact of $98 million. Competition for this business is fierce and to maintain and grow the market share in Penticton, we need to continue to invest in our facilities. 

  • Attached hotels are a competitive advantage for hosting large events and shoulder season conferences.
  • More visitors mean more local spending, more stable jobs and a stronger tax base.
  • This aligns with the City’s Vibrant & Connected strategic priority and the long term North Gateway Plan vision for the PTCC as an economic driver.

  Learn more and review feedback

• Is this a decision to build a hotel now?

  No. This is a readiness strategy and land use exploration. No development is being approved at this stage. A future project would still need design, permits, financial feasibility and proof of benefit to the Penticton taxpayers for the use of the land and separate approvals. This step is necessary to remove an impediment to adding a hotel when the time is right. 

  Council gave direction to staff in 2024 to prepare initial design work and public information materials to support the assent voting (referendum) for the 2026 General Election. 

   

  Learn more and review feedback

• What are the projected economic impacts of a potential attached hotel?

  An attached hotel would open doors to larger-scale conventions including national and corporate events, which attract visitors in the hundreds to the community – often during the shoulder and off-season times. 

  More visitors mean more local spending in local restaurants and shops, more visitors requiring hotel beds, more stable jobs and a stronger local tax base and local economy. 

  Business events including meetings, conventions and exhibitions created a $98.3 million impact to Penticton in 2024 (2025 study). A total of 37,468 room nights were booked at hotels associated with business events in 2024, with 18,495 total delegates visiting the city. A significant portion of the spending came from accommodations, event participation, dining, entertainment and transportation.

  $700/day: The amount each delegate spends in Penticton. That money flows directly into local businesses.

  $98 million: Value of Penticton’s convention business in 2024. A significant portion of the spending came from accommodations, event participation, dining, entertainment and transportation.  

  37,468: Number of room nights booked at local hotels associated with business events in 2024.

  18,498: Number of delegates who visited the city in 2024.

  1,000+ people: The number of people the PTCC can host for a convention at one time. 

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  Learn more and review feedback
   

• Don’t we already have enough hotels and hotel beds in Penticton?

  Currently, a significant barrier to capturing new and lost convention business is accommodation. For a convention that has over 600 delegates, for example, guests need to be spread over multiple properties. This is a barrier to attracting conventions. 

  The North Gateway Plan was developed through economic analysis and to realize the vision of the plan area as a premier sports, entertainment and event district. It outlined the vision, backed by economic analysis for 350+ new hotel rooms. Three sites within the North Gateway area have been identified for new hotels. No location is more important than attached to the PTCC. 

  With regard to overall hotel inventory in the community, in the past few years, close to 250 new hotel beds have added (Fairfield, Lakeside Resort Addition, Four Points and the addition to the Penticton Hotel). Given these additions, the hotel industry is thriving in Penticton as we continue to promote more shoulder-season events and utilize the convention business to drive tourism to the community. Additional hotel rooms will attract and facilitate larger and more events driving additional demand.

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  Learn more and review feedback

• Explainer Videos

  Shaping the Future of the PTCC

  Exploring land use options 

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