Penticton’s Love Local initiative celebrates all things local. It’s about showing support for local businesses. Cheering on essential workers. Giving thanks to volunteers and social groups. Being inspired by local artists. Let’s showcase our community spirit to the world.
Each face tells a story, bound together by the music of local performer Ari Neufeld. Video created by Chris Stenberg, featuring local business owners, essential workers, social organizations, artists families and others who help make this city what it is today.