City seeks feedback about future development of El Rancho Motor Hotel site

News Release

The City of Penticton seeks feedback from citizens about whether they would support a land use change at the existing El Rancho Motor Hotel site to potentially allow for a new residential development. 

The property owner has submitted a letter of intent to redevelop the lands at 877 Westminster Avenue with an urban residential focus as opposed to a tourist commercial focus - as currently envisioned in the City’s Official Community Plan (OCP). This proposal would require the City’s first OCP amendment since it was adopted in August 2019. 

“This property has long been envisioned as a hotel site but has yet to attract a successful hotel development,” said Director of Development Services, Blake Laven. “Through this process, we want to understand if the community would support changing the future land use of this property before the owner develops their proposal.”

Interested citizens are invited to learn more about what is being considered and share their feedback at before August 9, 2020. Paper copies of the information and the form are also available at the City’s kiosk at City Hall, Monday to Friday, between 9 a.m. and 12 p.m. Feedback will be shared with Council, the community as well as the applicant. Letters have been mailed to neighbouring homes and businesses. 

If following this process, the owner chooses to move forward, a rezoning application is required. This will trigger further consultation with the community. The next engagement activities will focus on the details of the complete proposal such as density, building height, and parking as well as impacts to City infrastructure and services. This second phase will fulfill the legislative requirements for engagement for both the OCP Amendment and the Rezoning Application.

The El Rancho property is home to a motor hotel that was built in the 1950s and currently provides about 75 long-term rental units. A portion of the land is also used by a car rental business. The owner is exploring a few different options that would fit with the urban residential land use designation. Conceptual designs have been completed for a multi-building, five-to-six storey residential development consisting of 300 units, underground parkades and an option for resort-style amenities. 


Blake Laven
Director of Development Services 
City of Penticton

JoAnne Kleb
Engagement Strategist
City of Penticton