After more than 60 years in operation, the Penticton Trade and Convention Centre (PTCC) is the focus of proposed land use changes to keep the facility competitive and support grow tourism and economic impact for years to come.
On March 3, 2026, City Council will review a community engagement plan related to potential land use changes that could, in the future, allow for a hotel physically connected to the PTCC. No hotel is currently proposed or under consideration, but these land use changes require the approval of the electorate through assent voting (referendum), which will be held as part of the upcoming general election in October 2026.
“At this stage, our focus is on helping residents understand the information so they can make an informed decision on their ballots this fall,” said Blake Laven, general manager of Development Services. “This discussion is part of a long-term vision to add more homes, hotel rooms and facilities on these lands so Penticton can attract more visitors year-round, supporting local jobs and businesses.”
The proposed engagement will also outline how a potential conference hotel aligns with the North Gateway Plan – a long term vision for a vibrant sports, events and cultural district alongside the SOEC, casino, Community Centre and Cleland Theatre.
What residents can expect to learn:
- What land use changes are being considered and the locations involved.
- How attached hotels support convention centres in attracting larger events and visitors, helping Penticton remain competitive year round.
- The PTCC’s role today and its importance to the local economy.
- How to participate: opportunities to review materials, ask questions and provide feedback ahead of the referendum in October.
Council adopted the North Gateway Plan in 2022 following extensive public input. The plan anticipates 2,200 new residential units, 400 new hotel rooms, new ice surfaces, renewed public spaces and continued investment in signature facilities. An attached hotel was identified as one of its key moves to realize this vision. Learn more about the North Gateway Plan at penticton.ca/north-gateway.
If the engagement plan is approved, details on upcoming information sessions, online resources and a feedback form will be issued to the public and posted at shapeyourcitypenticton.ca in the near future. The report to Council is available to read at penticton.ca/council.